Motorists preparing to sell their vehicle could be losing out on up to £1,000 – all because of a few scuffed alloy wheels, according to car experts.

While many sellers focus on mileage or service history, experts warn that cosmetic details like wheel condition can make or break a deal with potential buyers.

Alloy wheels are one of the first things a buyer notices, and even minor cosmetic damage can become a negotiation point. Sellers might think it’s only a small scratch, but buyers see cost – and often push for a significant discount.

Recent research by Auto Trader found that 64% of buyers would reconsider purchasing a car with badly scuffed alloys, and over one-third would expect a £250–£500 discount. Some buyers admitted they’d ask for £1,000 off or more.

But this kind of price drop is often avoidable.
In many cases, you can refurbish a single alloy for as little as £60 to £120. Even if all four wheels need work, it’s a fraction of what you’d lose through negotiation. It’s one of the smartest pre-sale investments you can make.

And it doesn’t always need to be a full garage job either.

For light surface damage, confident sellers can use DIY kits with sanding paper, primer, wheel paint and lacquer – available from most motoring stores. But if the wheels are cracked, bent, or diamond-cut, professional repair is the safer choice.

But it's important to stress the importance of safety over savings.

If an alloy has deep gouges or any signs of structural weakness, refurbishment might not be enough. In those cases, replacing the wheel could be the best – and safest – decision.

The top tip? Inspect your alloys well before listing the vehicle online or heading to a dealership.

Smart preparation always pays off. If you’ve taken the time to clean and fix the wheels, it sends a message to the buyer that the rest of the car has been looked after too – and that can easily translate into a better offer.